Kia to get emotional at CES

Kia's planned display for CES 2019

Kia Motors will preview a range of technologies for the post-autonomous driving era at next month’s Consumer Electronics Show (CES) in Las Vegas.

Kia’s interactive Space of Emotive Driving exhibit looks to a future when autonomous driving is the norm and priority is given to improving the human mobility experience. Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (Read) system developed based on joint research with the Massachusetts Institute of Technology (MIT) Media Lab’s affective computing group.

Read systems can optimise and personalise a vehicle cabin space by analysing a driver’s emotional state in real time through artificial intelligence-based bio-signal recognition technology. The technology monitors a driver’s emotional state and tailors the interior environment according to its assessment, potentially altering conditions relating to the human senses within the cabin, creating a more enjoyable mobility experience.

“We have developed the Read system to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence,” said Albert Biermann, president and head of Kia’s research and development division. “Consequently, the Read system will enable continuous communication between drivers and vehicles through the unspoken language of emotional feeling thereby providing an optimised human senses-oriented space for drivers in real time.”

Kia’s CES exhibit will also feature several other in-car and mobility technologies focused on the brand’s emotive driving concept, with more details to be announced in the build-up to the January 2019 event.

For an enhanced visitor experience, Kia will operate 15-minute tours at regular intervals on the stand throughout the duration of the show. Each tour will aim to give attendees a more in-depth understanding of the technologies on display.


Recommend to Colleagues: 

Add new comment

Plain text

  • Allowed HTML tags: <a> <em> <p> <h1> <h2> <h3> <code> <ul> <ol> <li> <dl> <dt> <dd> <strong>
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Follow Us:

Twitter icon
Facebook icon
RSS icon