market research

Who will win the battle of the dashboards?

Battle of the dashboards: Volvo V60 Cross Country

More than half of automotive companies believe they can win the battle for the dashboards against the tech giants all alone. And yet 46% still expect a more than 16% boost in revenues in the next two years from adding partner ecosystems.

These are the headline finding from a study by technology consultancy BearingPoint into digital strategies and partner ecosystems within the global automotive sector.

Consumers do not like autonomous vehicle technology but will pay more for it, says IHS

Autonomous insurance rates, according to IHS Markit

Autonomous vehicle technology is not yet popular among a broad audience, according to analysts at IHS Markit. But, ironically, the same audience ranked it among the very features they would be willing to pay the most for in their next new vehicle purchase.

Blind spot detection ranked highest among the most desired features among all audiences, young and old, and propensity to pay for it varied by region, with the US respondents reporting they would be willing to pay significantly more for the technology than consumers in other regions.

Futuresource predicts in-car entertainment to hit £36bn by 2021

In-car entertainment revenue by channel in $bn

As consumer attitudes to car ownership and driving begin to shift and technology companies shape the roadmap for autonomous vehicles, the global in-car entertainment (ICE) hardware market is on track to reach $36bn by 2021, according to Futuresource Consulting.

Augmented reality will redefine motoring but ABI warns of driver overload

ABI Research

Augmented and virtual reality (AR and VR) automotive applications will redefine the driving and ownership experience, turning it into a safer, seamless and intuitive activity, according to ABI Research.

Specifically, AR heads-up displays (HUDs) will allow advanced autonomous operation by painting 3D navigation instructions onto road geometry, highlighting moving obstacles such as crossing pedestrians, and enhancing driver awareness of and trust in autonomous operation. By 2025, more than 15 million AR HUDs will ship, with more than 11 million to be embedded.

Telematics: New dawn

Steve Coffin: “We see the focus gradually shifting.”

A look into the results of a recent survey on telematics in Europe


Market Research: Cockpit electronics

There is high growth in cockpit electronics as seen from the inside of Ford’s C-Max

A global market study from Persistence Market Research on automotive cockpit electronics finds that the infotainment and navigation segment will witness the highest growth by 2020


VE editor puts automotive electronics under spotlight

Embedded Electronics – the evolving future heart of the automobile

The increasingly complex electronics systems that range from powertrain controls – including modern hybrid and full electric vehicles – to infotainment, navigation systems and now self-driving technology are covered in a report by Vehicle Electronics editor Steve Rogerson.

Display audio infotainment set for rapid growth

IHS logo

Companies such as Panasonic, Fujitsu-Ten and Pioneer will see increasing sales over the next six years as display audio infotainment is forecasted to grow rapidly, according to IHS Automotive.

Embedded telematics set for high growth rate

Telematics report from Berg Insight

Shipments of OEM embedded telematics systems worldwide will grow from 8.4m units in 2013 at a compound annual growth rate of 30.6% to reach 54.5m units in 2020, according to a report by Berg Insight.


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